What’s Your Favorite NextStage 1 Minute MarketLift?


NextStage 1 Minute MarketLifts are 1-2m long podcasts on a variety of subjects such as Marketing, Branding, Personal Development, Social and more that are available to NextStage Members. Each podcast is based on NextStage research and training that’s being used in business. How might NextStage 1 Minute MarketLifts help your business and marketing efforts? Here’s what listeners are saying:

“Want to make a significant impact on your business in a minute or two? The NextStage Evolution 1 Minute MarketLifts podcasts hit the mark! I love how Joseph delivers actionable neuromarketing insights in this “quick tip” format on a variety of topics. They are easy to listen to, easy to understand, and highly effective. I subscribe, and I highly recommend anyone in digital marketing do so as well.” – Toronto, ON

“People say they don’t have time for long articles, but everyone has time for these. NextStage 1 Minute MarketLifts are deep content distilled into a small package. Think of all of NextStage’s research and knowledge in 1-2 minute bites and you’ve got it. They don’t just get to the point, they ARE the point!” – Portland, OR

“Snapshots of what is possible when human cognition meets machine. The inventor of Evolution Technology, Joseph Carrabis, delivers insight in crisp sound bites!” – Toronto, ON

NextStage 1 Minute MarketLifts are a gift. Each podcast is a 1 Minute Masters’ class and NextStage makes learning easy and obvious. Thanks NextStage!” – Boston, MA

New MarketLift podcasts are added as time allows and there’s something for everybody, we thinks, so come on and give a listen.


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“Get the Attention You’re Paying For” now on IMediaConnection

[Note: this post is from Oct ’07. We’re backfilling again for Joseph’s references in Reading Virtual Minds Volume II: Experience and Expectation]

I mentioned in Get the Attention You’re Paying For that the bilbiography would be available on my blog and behold, here it is.


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iPlot’s Tim Leberecht Expands on “Get the Attention You’re Already Paying For”

[Note: this post is from Oct ’07. We’re backfilling again for Joseph’s references in Reading Virtual Minds Volume II: Experience and Expectation]

I read Tim Leberecht’s Fifth Network Introduces “Attention Targeting” because I’m fascinated at what companies are putting out there as “attention” and “interest” metrics, not to mention “engagement”. If any of you readers are coming to any of the conferences I’m attending, remind me to talk about it.

For that matter, you probably won’t need to remind me. NextStage is getting lots of…umm…attention because of our work in these fields lately.

Anyway, I appreciated Mr. Leberecht’s comments and think they’re worth a read.

Links for this post:


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Panalysis’ Rod Jacka Said It

[Note: this post is from Oct ’07. We’re backfilling again for Joseph’s references in Reading Virtual Minds Volume II: Experience and Expectation]

Panalysis‘ Rod Jacka noticed that I referenced his email to me in Back from eMetrics Dec ’07 and invited me to both attribute the quote to him and provide the full quote.

I’ll gladly attribute the quote to him (and a G’Day, Mate! back to you, Rod).

What I will do is expand a bit on what Rod learned and is commenting on in his email to me. First, I’m not going to say A/B-Multivariate-Taguchi testing is a waste of time or money. Second, I will note that every time I do a quick analysis of a company’s website I get the same reactions; “…we just did some A/B-multivariate-Taguchi testing and everything you said is what we found out we had to do.” This has happened at IMedia summits, eMetrics summits and countless times with clients.

What’s it all about? It’s very simple, really. It’s all about knowing how the human brain is wired and how it’s going to respond to information in its environment. This is the key to it all and what NextStage has been researching, publishing about and helping clients with for almost seven years now. A web page and more recently multi-media (what NextStage calls “multi-modal”. see Get the attention you’re already paying for (page 2 of 4)) environments are nothing more than demonstrations of what the brain-mind has been dealing with for several millions of evolutionary history. This history exists and won’t be replaced any time soon so make use of it.

Think of it as “Those who don’t understand history are doomed to repeat it.” My guess is they’re repeating it by spending tens if not hundreds of thousands of dollars on A/B-multivariate-Taguchi methods.


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Back from eMetrics DC’07

[Note: this post is from Oct ’07. We’re backfilling again for Joseph’s references in Reading Virtual Minds Volume II: Experience and Expectation]

Officially home, officially exhausted.

My thanks to everyone who attended my presentation and the folks who attended my workshop. I enjoyed talking with you all, learning from you and sharing with you. Many folks came up to me after my presentation to share how much they enjoyed it. I’m grateful.

My favorite, I’ll admit, is a toss up. Getting a nod from Dell’s Annette Priest during her keynote was nice. I also received something in my emails that gave me a kick…

I can quite truthfully say that your talk was one of the most memorable and useful from the conference. I am sad to say that I chose to do the predictive analytics course over yours; however that choice was made prior to my arriving at the conference and it would be a very tough call if I weren’t already locked in. I will certainly keep you in mind when I am talking to clients and I will certainly follow your work in the future.

I don’t know if you caught the multivariate testing spiel from {a company}, but after seeing your talk I noticed that their use of imagery in the control and winning recipe pages was very interesting.

Their first image showed a couple with one of them looking slightly above the key message and the other slightly below the “call to action” button. The winning formula had an alternative couple image where they were both looking in the direction of the “call to action” button. It makes me think that perhaps a few small rules like that could have resulted in a similar outcome without the need for elaborate, expensive and time consuming multivariate testing. Naturally I would do an A/B test with a control group; however this would be much simpler than the full blown version.

Keep up the great work.


Many thanks. This reader is talking about a part of my presentation that I also used in Putting the user’s eyes to work. NextStage Members can download the full paper as part of their membership.

Enjoy!


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