Back from eMetrics DC’07

[Note: this post is from Oct ’07. We’re backfilling again for Joseph’s references in Reading Virtual Minds Volume II: Experience and Expectation]

Officially home, officially exhausted.

My thanks to everyone who attended my presentation and the folks who attended my workshop. I enjoyed talking with you all, learning from you and sharing with you. Many folks came up to me after my presentation to share how much they enjoyed it. I’m grateful.

My favorite, I’ll admit, is a toss up. Getting a nod from Dell’s Annette Priest during her keynote was nice. I also received something in my emails that gave me a kick…

I can quite truthfully say that your talk was one of the most memorable and useful from the conference. I am sad to say that I chose to do the predictive analytics course over yours; however that choice was made prior to my arriving at the conference and it would be a very tough call if I weren’t already locked in. I will certainly keep you in mind when I am talking to clients and I will certainly follow your work in the future.

I don’t know if you caught the multivariate testing spiel from {a company}, but after seeing your talk I noticed that their use of imagery in the control and winning recipe pages was very interesting.

Their first image showed a couple with one of them looking slightly above the key message and the other slightly below the “call to action” button. The winning formula had an alternative couple image where they were both looking in the direction of the “call to action” button. It makes me think that perhaps a few small rules like that could have resulted in a similar outcome without the need for elaborate, expensive and time consuming multivariate testing. Naturally I would do an A/B test with a control group; however this would be much simpler than the full blown version.

Keep up the great work.

Many thanks. This reader is talking about a part of my presentation that I also used in Putting the user’s eyes to work. NextStage Members can download the full paper as part of their membership.


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