NextStage Analytics Recognized with “Know Thy Customer” Award for its Website Analysis Tool Used in Partner Initiative by Progress OpenEdge Division

NASHUA, NH – February 22, 2005 – NextStage Analytics, a leading provider of software and services for online marketers, has been selected by the OpenEdge Division, an operating unit of Progress Software Corporation (Nasdaq: PRGS) and a leading supplier of technology for building business applications, as the recipient of the company’s “Know Thy Customer” Award. Progress selects its partner award recipients based on their innovative use of Progress® OpenEdge™ technology, their focus on high-value initiatives, and various collaborative efforts that have allowed them to deliver maximum business value. Using NextStage’s OpenEdge-based TargetTrack tool, which uses 25,000 [[now it’s 3MM+]] digital personalities to measure how well information is delivered, NextStage evaluated the websites of Progress application partners (APs), helping APs to hone their messages.

NextStage Analytics offers media assessment and behavioral analytics tools and consulting services that improve website performance, increase web sales conversions, and enhance the effectiveness of search engine, email and other online advertising/marketing campaigns. After enlisting NextStage Analytics’ help, clients have reported dramatic improvements in their online business such as:

  • Search Engine savings up 50% in one week
  • Online Loyalty up 275% in six months
  • Visitor site penetration up 300% in six months
  • Visitor time on site up 350% in five months
  • Conversions up 560% in five months
  • Market penetration up 600% in six months
  • Repeat visitors up 600% in three months

“Knowing that websites can be well-designed, attractive and still not get the job done, we measured how well each site conveys a sense of comfort and trust with target audiences by analyzing page structure, content, color and design,” said Joseph Carrabis, CRO of NextStage Analytics. “We found that Progress APs who could best convey those messages were also the ones that were enjoying the most economic success.”

“We were pleased to give NextStage Analytics the ‘Know Thy Partner Award’ for their efforts in our ongoing support of our APs,” said David Ireland, president of the OpenEdge Division and senior vice president of Progress Software. “The correlation between our APs’ economic achievement and NextStage’s analysis clearly demonstrates that NextStage has come up with a new and definite success metric for the online economy. We will be taking their findings and working with partners to help them improve the overall effectiveness of their websites.”

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