SNCR NewComm Forum Day 2 – TS Eliot, Ezekiel, Beehives and Mighty Mouse

Note: Adding more historical posts due to added content in Reading Virtual Minds Volume I: Science and History, 4th edition. Okay, what do TS Eliot, Ezekiel, Beehives and Mighty Mouse have in common, let alone what do they have to do with the SNCR NewComm Forum?

Glad you asked.

TS Eliot, Ezekiel, Beehives and Mighty Mouse are the four main points of my presentation later today, Whispering to be Heard: The Art and Science of Buzz Marketing.

Viral, WOM, Buzz marketing. There are rules to this stuff? What do you mean, you can predict how well a campaign will work before you start it? And there are only certain products and services that work well with viral campaigns? How come we didn’t know this before we started?

Joseph Carrabis will present highlights of NextStage’s two-plus years of research into viral and WOM marketing and messaging. Elements of NextStage’s research has appeared in 3 Rules for Creating Buzz, Yes, You Can Predict Viral Marketing, Why Some Viral Marketing Doesn’t Work, Social Networks and Viral Marketing and most recently as the premiere installment in the AllBusiness podcast series speaking on The Importance of Viral Marketing.

NextStage’s research is relevant for any group interested in propagating information through today’s and tomorrow’s media channels. Included in Carrabis’ presentation will be:

  • Shaping a viral message for maximum travel and maximum life
  • What social networking features keep what audience on a site
  • Are web users becoming savvy enough to recognize and therefore ignore a viral campaign?

Joseph welcomes attendees to email him questions ahead of time so he can incorporate answers into his presentation.

Makes you wish you were here, doesn’t it? I’ll let you know how it goes.

Posted in , , , , , , , , , , , , , , , , , ,

NextStage Receives First Patent

I received notification that NextStage has been awarded our first patent sometime during the last full week of March 08. This is the first of several patents based on our research. I’m announcing it (at least I plan to announce it) at about 5:45pmET today at Emetrics Toronto.

The rest of this post is written by NextStage’s lead IP attorney and is his thoughts on the patent, the process we went through and where we go from here.

This past week Joseph received a Notice of Allowance for the first of several patent applications on his Evolution Technology.

This first patent was a struggle for us, a struggle that began with a provisional patent application back in 2001. At that time, Joseph brought me his invention and told me it was like nothing that has ever been made. Such a statement is an anathema to a patent attorney because patent applications are written explaining the current state of the technology, the advancement made by an invention over the current state of the technology, and then claiming that advancement. How do you write an application if there is no current state of the technology? He left me in a fugue state, to borrow from Joseph’s lexicon. We did our best, but I was sure the patent examiner would find something to refute Joseph’s arrogance. I was mistaken.

Joseph’s technology allows a programmable device to sense a person’s activity and determine how that person is thinking based on they perform that activity. And the patent examiner rejected the claims in a scattershot approach based on a wide variety of inventions, including attempts at artificial intelligence, sleep deprivation studies for the military, and voice recognition software. The inventions had little nuggets in there like ‘slow reaction time pushing a button means a person is sleepy’ or ‘if a person raises their voice, they’re angry.’ But just as Joseph had told me, nothing out there was close to what he was doing. The patent examiner offered to allow the case if we would just add more limitations to the claim, fearing the claims as written were sufficiently broad so as to allow NextStage Evolution to corner the market on this technology for years to come. I advised Joseph that if we acquiesce, he’d have a patent, but if we continued the good fight, we could fail. I don’t know if it was a matter of principle, a matter of pride, or a matter of greed, but we refused to amend the claims and, two successful appeals later, NextStage Evolution is getting the patent it deserves.

The soon to issue patent claims a programmable device sensing a psychomotor element of an activity of an individual and determining a preferred combination and ordering of preferred modalities of the individual. Notice, the claim states ‘programmable device’, because while NextStage is currently focused on digital media and web site activity, this disruptive technology also lends itself to a host of other areas, requiring only the ability to sense a person’s activity and the computational resources to dissect that activity. These steps are at the heart of how Evolution Technology determines how a person is thinking. This patent will be the foundation for future patents that protect all of NextStage Evolution’s commercial enterprise as the behavioral analytics market blossoms. With added time for government delay, this patent is expected to protect NextStage Evolution through 2023.

Links for this post:
NextStageology posts

Posted in , , , , ,