Note: Adding more historical posts due to added content in Reading Virtual Minds Volume I: Science and History, 4th edition. Okay, what do TS Eliot, Ezekiel, Beehives and Mighty Mouse have in common, let alone what do they have to do with the SNCR NewComm Forum?
Glad you asked.
TS Eliot, Ezekiel, Beehives and Mighty Mouse are the four main points of my presentation later today, Whispering to be Heard: The Art and Science of Buzz Marketing.
Viral, WOM, Buzz marketing. There are rules to this stuff? What do you mean, you can predict how well a campaign will work before you start it? And there are only certain products and services that work well with viral campaigns? How come we didn’t know this before we started?
Joseph Carrabis will present highlights of NextStage’s two-plus years of research into viral and WOM marketing and messaging. Elements of NextStage’s research has appeared in 3 Rules for Creating Buzz, Yes, You Can Predict Viral Marketing, Why Some Viral Marketing Doesn’t Work, Social Networks and Viral Marketing and most recently as the premiere installment in the AllBusiness podcast series speaking on The Importance of Viral Marketing.
NextStage’s research is relevant for any group interested in propagating information through today’s and tomorrow’s media channels. Included in Carrabis’ presentation will be:
- Shaping a viral message for maximum travel and maximum life
- What social networking features keep what audience on a site
- Are web users becoming savvy enough to recognize and therefore ignore a viral campaign?
Joseph welcomes attendees to email him questions ahead of time so he can incorporate answers into his presentation.
Makes you wish you were here, doesn’t it? I’ll let you know how it goes.
Tagged From Apr '08, History, SNCR, Viral