Reading Virtual Minds Volume I: Science and History, 4th edition

It’s with great pleasure and a little pride that we announce Reading Virtual Minds Volume I: Science and History, 4th EDITION.

Reading Virtual Minds V1: Science and History, 4th edThat “4th EDITION” part is important. We know lots of people are waiting for Reading Virtual Minds Volume II: Experience and Expectation and it’s next in the queue.

But until then…

Reading Virtual Minds Volume I: Science and History, 4th EDITION is about 100 pages longer than the previous editions and about 10$US cheaper. Why? Because Reading Virtual Minds Volume II: Experience and Expectation is next in the queue.

Some Notes About This Book

I’m actually writing Reading Virtual Minds Volume II: Experience and Expectation right now. In the process of doing that, we realized we needed to add an index to this book. We also wanted to make a full color ebook version available to NextStage Members (it’s a download on the Member welcome page. And if you’re not already a member, what are you waiting for?)

In the process of making a full color version, we realized we’d misplaced some of the original slides and, of course, the charting software had changed since we originally published this volume (same information, different charting system). Also Susan and Jennifer “The Editress” Day wanted the images standardized as much as possible.

We included an Appendix B – Proofs (starting on page 187) for the curious and updated Appendix C – Further Readings (starting on page 236). We migrated a blog used for reference purposes so there may be more or less reference sources and modified some sections with more recent information.

So this edition has a few more pages and a few different pages. It may have an extra quote or two floating around.

You also need to know that Reading Virtual Minds Volume I: Science and History is a “Let’s explore the possibilities” book, not a “How to do it” book. As such, it deals with how NextStage did it (not to mention things that happened along the way). It does not explain how you can do it. This book’s purpose is to open a new territory to you and give you some basic tools for exploration.

There are no magic bullets, quick fixes, simple demonstrations, et cetera, that will turn you into jedis, gurus, kings, queens, samurai, rock stars, mavens, heroes, thought leaders, so on and so forth.

How to Do It starts with Volume II: Experience and Expectation and continues through future volumes in this series. We’ve included a Volume II: Experience and Expectation preview with a How to Do It example on page 302 so you can take a peek if that’s your interest.

That noted, I’m quite sure that you won’t get the full benefit of future volumes without reading this one because unless you’ve read this one you won’t understand the territory you’re exploring in those future volumes.

Reading Virtual Minds V1: Science and History, 4th edThat’s Reading Virtual Minds Volume I: Science and History, 4th EDITION. It’s so good and so good for you! Buy a copy or two today!


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Panalysis’ Rod Jacka Said It

[Note: this post is from Oct ’07. We’re backfilling again for Joseph’s references in Reading Virtual Minds Volume II: Experience and Expectation]

Panalysis‘ Rod Jacka noticed that I referenced his email to me in Back from eMetrics Dec ’07 and invited me to both attribute the quote to him and provide the full quote.

I’ll gladly attribute the quote to him (and a G’Day, Mate! back to you, Rod).

What I will do is expand a bit on what Rod learned and is commenting on in his email to me. First, I’m not going to say A/B-Multivariate-Taguchi testing is a waste of time or money. Second, I will note that every time I do a quick analysis of a company’s website I get the same reactions; “…we just did some A/B-multivariate-Taguchi testing and everything you said is what we found out we had to do.” This has happened at IMedia summits, eMetrics summits and countless times with clients.

What’s it all about? It’s very simple, really. It’s all about knowing how the human brain is wired and how it’s going to respond to information in its environment. This is the key to it all and what NextStage has been researching, publishing about and helping clients with for almost seven years now. A web page and more recently multi-media (what NextStage calls “multi-modal”. see Get the attention you’re already paying for (page 2 of 4)) environments are nothing more than demonstrations of what the brain-mind has been dealing with for several millions of evolutionary history. This history exists and won’t be replaced any time soon so make use of it.

Think of it as “Those who don’t understand history are doomed to repeat it.” My guess is they’re repeating it by spending tens if not hundreds of thousands of dollars on A/B-multivariate-Taguchi methods.


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